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2011 The 1-Series BMW

And that folks is why BMW has recently announced during that same telephone interview that they intend to build front wheel drive BMWs by 2014. It is not that they have decided to join the front wheel drive bandwagon. It's just that to 1-series owners, or future BMW entry level owners, what wheels drive the car is immaterial. They just want in on the brand. Maybe BMW should change their taglines to 'FWD? RWD? AWD? Who cares? It's a BMW' or 'Joy of owning the Ultimate Badge'.

2011 The 1-Series BMW

2011 The 1-Series BMW

The coupe also gets specific light-alloy wheel wheels, a specially trimmed interior and revised instrument panel and central display that have been enhanced to include display items specific to electric drive.

2011 The 1-Series BMW

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