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It's arrived. Finally. The wickedly awesome Rhys Millen Racing mid-engine V8 version the Hyundai Genesis Coupe is here, and it took every fiber of our being not to hop in and drive it off the SEMA show floor.

The RM460 is why we're in Sin City -- it's the embodiment of the originality and DIY-ethic of the aftermarket extravaganza in Vegas. Its Genesis sedan-sourced, 4.6-liter, Tau V8 occupies the spot normally reserved for a backseat in lesser Coupes, and is boosted via a handful of go-fast parts to produce an even 500 HP. The stock transmission was tossed in favor of a Mendeola five-speed sequential gearbox, KW coilovers were used in place of the stock dampers, and HRE 560 Series 20-inch wheels wrapped in Toyo T1R tires nicely frame the new StopTech braking system. Given Millen's reputation for performance we don't doubt this is one seriously fast vehicle.

It's also a looker. As a matter of fact, we're starting to think it might be in the hunt for best-looking car at the show. The body kit is tasteful and looks OEM. The gorgeous custom RM ONYX HD paint job by BASF is a perfect contrast to the carbon fiber used on the roof, air intake blades, diffuser and other trim. While the press release mentions the Ferrari 599XX as inspiration, we're seeing a bit more Nismo 370Z in the overall design. Not that there's anything wrong with that. The interior wasn't overlooked either, with new Sparco sports seats, alcantara and carbon fiber trim panels coddling passengers as they listen to the new Infinity sound system. We can't wait to see how it runs -- and we intend to find out. There's a more detailed rundown after the jump and a great gallery of pics below.

HYUNDAI TO SELL ITS FLAGSHIP SEDAN IN U.S. CRAFTED TO RIVAL MERCEDES, BMW, LEXUS AND THE WORLD'S MOST PRESTIGIOUS LUXURY AUTOMOBILES, MARKING ANOTHER STEP IN HYUNDAI'S GROWTH AS A LEADING BRAND

PEBBLE BEACH, Calif., 08/12/2009

Hyundai is shaking things up at the annual Pebble Beach Concours d’Elegance by announcing its intention to launch its most premium luxury sedan in the U.S. next year.

Hyundai’s flagship, badged as the Equus in the Korean market, will be on display and on the roads surrounding the annual gathering of collectible classic luxury automobiles throughout the week, giving attendees a glimpse of the company’s most prestigious model.

“We showed the car at the New York Auto Show earlier this year, and the response was fantastic,” says John Krafcik, Hyundai Motor America president and CEO. “Since then, we’ve had a fleet traveling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.”


Hyundai’s flagship sedan, developed under the codename “VI,” launched this year in Korea. The Equus nameplate used there has adorned the company’s flagship model for 10 years, where it enjoys a reputation for quality and luxury in a place where Japanese and European luxury marques such as Lexus, BMW and Mercedes are coveted.

Here in the U.S., the runaway success of the 2009 Hyundai Genesis, which has garnered worldwide critical acclaim and remarkable sales success, gave Hyundai reason to consider expanding its brand further into the upper echelon of automotive luxury. But it was dealer and consumer response to a summer-long tour that saw Equus sedansvisiting Hyundai showrooms across the country that solidified the decision.

DETAILS OF U.S. PLANS TO COME

Hyundai’s new flagship sedan is built on Hyundai’s all-new, innovative, premium rear-wheel-drive architecture, shared with the North American Car of the Year Genesis sedan and the performance-focused Genesis Coupe.

The new sedan will be sold in the U.S. beginning in late 2010. Pricing, packaging, specifications, and the final name of the car for the U.S. market will be announced closer to launch.

The Korean automaker Hyundai waited until the perfect moment to announce that the Equus flagship sedan will in fact be making its way into dealerships right here in the U.S. The announcement came from the Pebble Beach Concours d’Elegance after much anticipation and speculation as to whether the American market was ready for an ultra premium sedan from Hyundai, and judging by the Genesis sedan’s warm reception, it looks like we are.

Hyundai Motor America president and CEO John Krafcik said that "We showed the car at the New York Auto Show earlier this year, and the response was fantastic,... Since then, we’ve had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.” In the states Hyunudai hopes to steal a few luxury buyers from the likes of Mercedes, BMW and Lexus.

Congratulations are in order for the Korean automaker making a bold move and not being afraid to ruffle a few feathers at the world’s greatest car show. So while the 2009 Pebble Beach Concours d’Elegance will be featuring names like Buggatti and Bentley and celebrating a century of Morgan, Audi and the designs of Zagato; Hyundai has given everyone something else to think about.